Therefore, in line with what was done last year, Industree Change presented the contents related to performance and sustainability objectives through a variety of communication tools to reach the different stakeholders.
Starting from the main reporting document, the Sustainability Report, to the institutional website, from the video Summary published on the dedicated website and YouTube channel of Estra to the flyers for customers, from the 30" and 60" radio spot to the ADV pages for local newspapers. A multi-channel strategy that aims to tell the Company's commitment to be present when everything changes. Even the graphic imprint given to the publication revolves around the importance given to photographic images accompanied by a recurring but discreet graphic symbol that indicates Estra's ability to be there, in an appropriate way, to actively contribute to the development of a country that knows how to change.
In continuity with the past edition, the video presents the main goals achieved by Estra in 2020 through the creation of shared value and the involvement of all stakeholders: it is the story of a company that is committed to leaving its mark and making its contribution to the sustainable development of the country.