O-One designs the "Pick and Pay in Store" of Bricocenter

O-One, digital division of Industree Communication Hub, after having dealt with the redesign of the corporate website of Bricocenter, the largest chain of DIY stores proximity to Italy, the Adeo Group, has implemented the seasonal catalogs 2015, integrating the new stream online booking "Pick and Pay in Store".

The online catalog

Bricocenter confirmed O-One for the implementation of seasonal catalogs, incorporating the new reservation flow "Pick and Pay in Store".

This is a buying mode that allows users to book the selected products in the online catalog and then go directly to the nearest store to pick them up, shortening the time of purchase but do not involve the renunciation of the personal relationship between customer and store staff.

Redesign of the corporate web site

The appointment follows the recent redesign in adaptive version of the corporate website of Bricocenter, always by O-One, which allowed all users to access while on the move.


On, thanks to an interactive map, the user can choose the closest of the 78 existing stores, visiting the section dedicated to each town, where to find useful information about contacts, special openings and promotions selected store. Thus was the peculiarity of Bricocenter that always has at heart the human and geographical proximity to the customer.