Barilla, Employer
Branding campaign

The voice of Barilla employees
supporting the Employer Value Proposition

True, attractive, credible, unique and sustainable, Barilla's Employer Value Proposition stems directly from the aim that Barilla, as a company, has set itself: "Good for you, good for the planet". A way of doing business inspired by the welfare of people and the environment: these elements brought to life the campaign, which developed through a series of films created to share strategic and inspiring contents, such as the EVP points and the purpose of the company, and then, more and more specifically, the added value created by and for Barilla employees.

Through two launch videos and 15 video testimonials, the employees have told, with their own voice, the most significant aspects of the value proposition, interpreting it through their personal experience, in a true, open and transparent way.

A multi-channel project to describe a strong and distinctive Employer Value Proposition. The "Human touch", the pride of feeling Barilla, the practices adopted reflecting the commitment to diversity and inclusion, a dynamic and meritocratic environment, the work guided by a higher purpose linked to GYGP, the innate passion for quality these are just some of the themes touched on in the videostores shot in different countries, where Barilla is present. The creativity of the international campaign bring the signature of Industree Communication Hub.

Videostories have been joined by a digital campaign that has made tangible the salient points of the Employer Value Proposition declined within, towards the entire Barilla population in the world, and towards potential external candidates.