Media Relations: Industree Communication Hub supports Giacobazzi at Vinitaly 2017
Giacobazzi, an Emilian winery playing a major role in the Lambrusco wine’s history since the ‘60s, was one of the leading actors at the 2017 edition of Vinitaly. The “Giacobazzi 1”, a dry Sorbara DOC (Controlled Designation of Origin) Lambrusco, has been selected among the 5 Star Wines during the International Oenological Competition. Industree Communication Hub sided with the company in the course of the most prestigious event in Italy concerning the wine sector, in order to enhance the media visibility of the brand and its products.
Milan, 9th May 2017 – The Giacobazzi winery has entrusted Industree Communication Hub with its media relations, with a particular focus on specialist press.
In Verona, the winery presented its new Elite line, which combines wine quality, an exclusive bottle design and a unique expressive style, conveyed in the number that identifies every wine.
The “Giacobazzi 1” has been selected among the 5 Star Wines during the International Oenological Competition at Vinitaly 2017. It will appear on the first edition of the 5 Star Wines-The Book 2017, published by Vinitaly and Veronafiere.
Industree Communication Hub took sides with Giacobazzi to increase awareness about the new range of products presented for the exhibition, granting the most extensive media coverage, both on specialist press and online.
The agency is supporting the winery in the development of its Branding guidelines, from the copy strategy’s designing and drafting and the production of a moodboard, to the identification of the most suitable communication statements.