Zodio, brand of French Adeo Group, chose Industree Communication Hub as partner of integrated communication for the launch of the brand in the Italian market. The first store in Rozzano (Milan) has about 3,000 square meters, more than 27,000 references and 40 persons of staff.
Is creativity the real leitmotif that characterizes the philosophy Zodio: a space where to find everything you need for the art of hospitality at home, the living and creative crafting, but also be inspired and discover new ideas.
Industree Communication Hub oversaw the landing of Zodio in Italy thanks to a communication project in the round made possible by the work of strong collaboration between the brand and agency that, during more than a year, has taken care of the various phases planning and organizational.
Main objective of Zodio was to decline to exercise global identity in order to see the birth of an unknown brand of country: explain Zodio was the biggest challenge. Industree Communication Hub analyzed the French model to be able to fall in the Italian translating without betraying.
By Industree Communication Hub also the creative concept and design of all communication tools Zodio: the company profile to the materials in and out store.
Comprehensive advice that has taken shape through a series of promotional activities and guerrilla marketing that preceded the opening: many ways to tell who is Zodio!
A signature O-One also the editorial concept and content production for campaigns of social teasing and live storytelling of the opening in Milan, developed on Facebook, Instagram and Pinterest.
The constant planning of Facebook Advertising has ensured excellent visibility of contents (promoted post), also revitalizing the organic growth of the fan base, and the opening of new channels Instagram and Pinterest has strengthened the social presence of the brand with a creative approach to original and he told the opening stages of teasing and celebrating the inspirational values of its brand.
An integrated communication project:
media relations, corporate, social and digital strategy
for the launch of the French brand in Italy